Concept and illustration
Project for a climbing gym. Included developing an illustration style that went together with their current visual profile, as well as icons and visual solutions to communicate the saftey ruels and etiquette of climbing. Ongoing project for Klättercentret, published with their permission and will be further developed in 2021.
Illustration style + icons
The illustration style is aimed to be playful, but not too childish, with the aim to portray androgynous climbers.
For climbing, not very many icons have been developed yet. Developing these icons makes me one of the first designers to create icons for climbing. The challenge was therefore to design something that would work even though it might not be as intuitive, since it might be the first time the user sees it.
I chose to work with icons since they are of great use to further explain and enhance certain parts of the text and to highlight parts of the illustrations. They are also a great compliment to the graphical profile in other forms of communication, such as signage. Having icons are therefore a very useful part of the brand toolbox.
Thanks for the attention!
Do you wanna try some climbing yourself? – Klättercentret.se